One of the most iconic and legendary pop stars in history has made headlines once again – this time for her involvement in the world of NFTs. Madonna recently auctioned off an NFT video called “Giving Birth” for a whopping $1 million, with proceeds going to charity.
The Initial Creation
Together with digital artist, Beeple, Madonna revealed their three-video collaboration, “Mother of Creation,” featuring a naked CGI version of the icon giving birth.
“We set out to create something that is absolutely and utterly connected to the idea of creation and motherhood,” Madonna declares passionately, talking about their NFTs.
NFT stands for Non-Fungible Tokens. They are exclusive blockchain tokens serving as evidence of ownership, in this case, video artwork.
It is possible to see snippets of videos of Madonna giving birth on her and Beeple’s webpage.
Birth of Art
At first glance, Madonna’s x Beeple NFT videos might seem weird and sexually charged with a closeup of genitals, yet Madonna clarified that each piece expresses a relatively clear concept.
She continued, remarking that her videos are symbolic of a natural process that has been integral to life since the beginning of time:
“The opening of each video is essentially me giving birth,” she says. “But on a more existential level, I’m giving birth to art and creativity, and we would be lost without both.”
Emotionally Charged Tech Art
Beeple recently noted in an interview that the future of the NFT world will be based on forming emotional connections and obtaining utility rather than speculative investing.
Beeple’s NFTs depicting Madonna explore our emotional connection with ourselves, the environment, and technology.
The NFT “Mother of Nature” features Beeple’s trademark combination of awe-inspiring visuals and a soundscape charged with emotion. This juxtaposition between a delicate female figure and a clinical laboratory environment creates a dreamlike atmosphere.
“Mother of Evolution” illustrates that transformation is possible even amidst turmoil and disaster, whereas “Mother of Technology” paints a more dismal picture of humanity’s connection to technology.
NFTs Are Here To Stay
Beeple, one of the most well-known digital artists, recently sold an NFT for $69 million, making him the third highest-paid artist in history.
It isn’t the first time Madonna has experimented with new technologies. She was an early adopter of the music streaming service Spotify and has used VR in her music videos. However, this is the first time she’s embraced the world of NFTs.
Regardless of where you stand on the issue, there’s no denying that Madonna is a pioneer in the world of NFTs. And with more and more big names jumping on the bandwagon, it’s clear that this new technology is here to stay.
NFTs with 3 Donations
Madonna isn’t just dabbling in the world of NFTs – she’s also using them to raise money for charity.
The project’s website states that the proceeds from the NFTs will be given to three charitable organizations: The Voices of Children Foundation helping youth in Ukraine, The City of Joy, working with female survivors of violence in the Democratic Republic of Congo, and Black Mama’s Bail Out aiding incarcerated black women.
The crypto platform MoonPay has announced that they will be donating $300,000 as part of the NFT launch. This generous gesture will be divided among three charities, each receiving $100,000.
Why buy NFTs?
Support the Artists Directly
For one thing, they’re seen to support artists directly. When you buy an NFT, you’re usually buying it from the artist themselves rather than a middleman. This means that artists can make more money from their work.
Invest in the Future
Another reason people are interested in NFTs is that they’re seen to invest in the future. Some people believe that NFTs will eventually replace things like tickets or collectibles. And as more and more big names get involved with NFTs (like Jack Dorsey, who recently auctioned off his first tweet as an NFT), it’s becoming clear that this technology has a lot of potentials.
Yours Forever
This makes NFTs very valuable because they are rare and cannot be replicated.
People are willing to pay a lot of money for NFTs because they can be used to represent ownership of digital assets like art, music, videos, or even virtual land in video games.
One of the most significant selling points of NFTs is that they’re immutable, meaning that once you own an NFT, it’s yours forever. This is unlike traditional digital assets like MP3s or JPEGs, which can be copied and redistributed endlessly.
